ION Hair Color Packaging Design

This packaging project was developed for ION hair color with a focus on creating a refined, premium and distinctive presence on the shelf. The visual direction combines a deep black base with metallic gold accents to communicate quality, sophistication and professional hair care. The layout was designed to balance brand recognition, product information and visual impact while maintaining a clean and cohesive appearance across the packaging. Light Path was involved in both the graphic and packaging design process as well as print production, ensuring that the final result translated effectively from the design stage to the physical package. The project was completed for the ION brand in 2021.